What direction is your brokerage headed?

As agents do you really know where your brokerage is heading? Do they have a plan for you as an agent to help you make it in this dog eat dog industry? To me brokerages are to blame for the lack of professionalism and lack of education that exists with the agents. A brokerage is only really concerned about 1 thing and this is getting as many agents as possible to sign up at their brokerage and charge you the monthly fee. Do they really care if you sell a house or not? Of course not they still make their money off you even if you don't. There are very few brokerage models out there that actually care about the agent! So unless you are paying your broker a large split off every deal you do or have crazy monthly bills to actually work for them, your brokerage is probably not in a position to spend money to help you grow as an agent. In fact the owner or broker is probably out there selling just so they can make a few bucks and keep the doors open. If you broker is out there selling where do you think all the office leads are going? 

When considering a brokerage make sure you ask all the hard questions. How will you help me grow my business? How many leads can I expect from the office? What is the brokerage doing to generate leads for the agents? Does the brokerage actually market the company on behalf of the agents? What training will actually be provided to me by the brokerage?If the brokerage can answer all these questions with legitimate answers then they are actually worth looking at? If you do not see any proof in their words you need to move on.


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